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Why Sims


Founded in 1959, Sims Crane & Equipment Co. has lead the crane and rigging industry in Florida over 60 years with innovative safety practices and education, sophisticated technology and financial stability. Our clients can attest to the professionalism that is Sims Crane & Equipment.

Since Thomas H. Sims, founder, bought his first H-5 mobile crane in 1961, our customer service principles have been built around family values and nurturing client relationships. As a third-generation family-owned-and-operated business, those core values, along with knowledge, expertise and dedication separate Sims Crane from the competition.

We want you to get a Sims Crane, not just any crane from Sims.

  • Florida statewide coverage – VIEW LOCATIONS
  • We represent Tadano, Kobelco, Shuttlelift and JLG
  • Ranked 17th in ACT Top 100 in U.S., 45th among RER Top 100 Intl.
  • Cranes from 8 ton to 600 ton operated/bare rental
  • Hoist division

Our Team

Tricia F

Trisha Floyd
Human Resources Director

Tanya S

Tanya Scott
Receivable Account Manager

Tanya started with Sims Crane in 1995 as a receptionist working her way up to her current position which is the receivable account manager. Her fields of expertise are Florida construction lien law and collections.  

Morgan H

Morgan Hollister
Corporate Trainer

Morgan grew up in the construction industry and has a deep rooted passion for cranes. She graduated from the University of South Florida in 2008 with a BA in Psychology and has spent the last several years developing her career in the construction industry. Since joining Sims Crane in 2014, Morgan has been involved in all facets of our business and continues to support all of our employees statewide.

Jerome W

Jerome Willis
New Equipment Sales Manager

Jerome Willis started his career with Sims Crane & Equipment in March of 1982 after serving for 4 years in the United States Air Force. He has served as the New Equipment Sales Manager since 2007.

Erika S

Erika Sims
President - Sims HD

Erika began her full time career with Sims in 2004 after studying Industrial/Organizational Psychology at the University of Florida.  After 7 years heading up the safety department she moved to sales in 2010.  She has worked in departments ranging from billing, collections, human resources, safety, customer relations, rebuilding the safety and sales department, and helping to develop internal corporate culture.

Debra W

Deborah Weber
Chief Executive Officer

Deborah brought more than 25 years of accounting industry experience to Sims Crane in 2014. She specializes in Florida Sales and Use Tax and holds the CFST designation (Certified in Florida Sales and Use Tax). She holds a Bachelor of Science in Business Administration and Masters of Accountancy degrees from the University of South Florida. She is also a CPA.

Dean Sims II

Dean Sims II
VP of Marketing

Dean studied philosophy and business at Southern Methodist University and began full time at Sims Crane in 2005. Over 14 years working in and around the crane industry, he has engaged in all aspects of the business from contract negotiation and logistics to building and developing the corporate marketing program.

Chris P

Chris Peek
VP of Risk Management

Buying from Sims

Throughout Florida, Sims Crane is on the job. At Sims Crane & Equipment, you don’t just purchase equipment, you get over 60 years of experience and knowledge. Our factory-trained service technicians provide the after sale support and expertise to perform necessary repairs and warranty maintenance to keep you moving and building, and it’s all backed by an extensive parts inventory and supply network. Experience the pride of owning the right equipment from our top brands.

Our Affiliates

For years Sims has been involved with leading safety and regulatory committees and organizations. Providing exceptional service to customers with the safety and performance they desire. Sims Crane & Equipment is proud to be associated with these affiliations.

CCO logo FTB logo Florida Phosphate logo Construction Association logo ASA logo Propeller Club Port logo AED logo SCRA logo Associated Builders and Contractors logo
Additional Information